Public Relations - myFootpath

Public Relations Basics
The success of a company or organization depends largely on fostering a strong relationship with the public, and public relations (PR) specialists play a key role in helping institutions develop a positive image. Main job components involve research, writing, responding to outside inquiries, and establishing meaningful contact with the public. For example, they often compose favorable publicity materials and seek out media outlets in which their pieces are featured.

Public relations specialists also orchestrate programs or events to put company/organization representatives in contact with the public. Speeches and presentations given at such events are generally prepared by a PR team. Specialists work in a variety of institutions such as businesses, nonprofit organizations, universities, and hospitals.

How to get a Communications Degree
A Bachelor’s degree in public relations,  journalism, advertising, or communications. Previous public relations experience, typically in the form of an internship, has grown increasingly important.

Featured Schools for Communications Degrees:

• Gonzaga University – Request Information
• Kaplan University – Request Information
• Westwood College – Request Information

Compatible Personality Traits
Creative, analytical, excellent problem solver and decision maker, outgoing, takes initiative, confident, exercises good judgment, superior written and oral communication skills

Interview with a Public Relations Professional
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Salary Expectations for Public Relations
The median annual salary for public relations specialists is approximately $44,000, with the middle 50% earning between $33,000 and $60,000. Those with 1-4 years of experience typically earn $33, 895 and those with 5-9 years earn approximately $39,845.

Job Outlook for Public Relations
Employment opportunities are expected to increase 18-26% through 2014. The mounting need for public relations specialists will be driven by the competitive business landscape as well as the increasing importance for institutions to instill a sense of confidence and trust within the public. Opportunities for entry-level jobs will become increasingly competitive due to an influx of qualified candidates.

Public Relations Associations and Resources
Public Relations Society of America (PRSA)

Slightly off the Footpath
Advertising Executive
Marketing Manager
Sales Representative
Media Planner
Journalist
Speechwriter
News Analyst