About Us - myFootpath

What We Do
myFootpath.com strives to help people “find their footpath”. So, what the heck does that mean? All of us follow a “footpath” in life – from high school, maybe on to college, through a career, maybe graduate school, from drab to life-changing experiences, and maybe with an adventure or two thrown in. Our goal at myFootpath.com is to provide you with thoughts, advice, and experience on how best to find your footpath, and navigate all the twists and turns in the journey we call “life”.

Practically speaking, we focus our efforts on students from high school all the way through folks starting their careers or even switching careers. For the most part, we talk about how education can help you accomplish your goals. But, sometimes, you might not have a goal. And that’s where we help you try to talk to others and explore some of the possibilities. We try to share experiences we’ve had and connect you to people who have done what you want to do or are trying to do what you want to do. Through all of it, we hope to start conversations, introduce you to a few others of like mind, get you thinking, ask you questions, and amuse you sometimes (because hey, life is too serious).

We hope you’ll use myFootpath.com to find your footpath and maybe even come back to help others trying to find theirs. Good luck!

The Company
myFootpath, LLC is a Chicago-based, privately held company that runs the myFootpath.com site as well as the myFootpath College Advisor Hotline, which provides consultative advice on degree programs over the telephone.

myFootpath created and built another web property used in high schools called Prep HeadQuarters (www.prephq.com). Prep HeadQuarters is used by hundreds of high schools, thousands of counselors, and hundreds of thousands of students nationwide to help with college and career planning. myFootpath sold Prep HeadQuarters in mid-2008.

myFootpath, LLC was founded by leading high school guidance counselors. Our offerings help prospective students figure out what is next in their life.  Typically these offerings are education-based and our counselors help meet the education goals of our prospective students in the way of matching them with schools and colleges.

While myFootpath.com helps the younger prospective college students, it extends into the adult learner group.  We have learned that confusion about what you want to do with your life doesn’t really have an ending! It only continues, just with a different set of questions and circumstances.

Who We Are: Management Team
James T. Allen
Chief Executive Officer and Co-Founder
J.T. Allen is an innovator in strategic design, development and implementation. He is a former consultant with Ernst & Young/Chicago and has worked with a variety of multi-national corporations. His prior experience includes the development of a leadership program for expanding entrepreneurship in Silicon Valley. Mr. Allen graduated cum laude from the University of Michigan Business School.

Robin Hoffman
Chief Operating Officer
Robin Hoffman has extensive executive experience leading business operations, building teams, and growing software companies. Most recently she led the operations team at a teacher software company. Prior to that, she co-founded and led an internet services start-up. Earlier in her career, she spent many years running global support for Systems Software Associates (SSA), an enterprise software solution provider. She knows how to bring out the best in people to achieve financial goals while having fun. Ms. Hoffman has a Bachelor of Science degree in Business Management from National Louis University.

Colleen Cassell
Vice President, Marketing
Colleen Cassell joined myFootpath following corporate marketing leadership and sales positions at several Fortune 500 corporations and well known brands including Education Management Corporation (EDMC), Sears Holdings Corp., Citibank and Pfizer. Most recently, Cassell served as VP of Marketing at Argosy University, a division of EDMC. Cassell has extensive experience in all facets of marketing, from the strategic planning level to executing multi-channel advertising campaigns. She earned a Bachelor of Science degree in Biology from the University of Dayton and a Masters of Business Administration (MBA) from the University of Chicago, Graduate School of Business.

Who We Are: College Prep Advisory Board
Nancy Mitchell
Nancy Mitchell brings over 30 years of guidance counseling experience to myFootpath. She has served as President of MACAC (a state professional counseling association) and has led several educational initiatives in the Metro Detroit area. She is retired from Rochester Adams High School (Michigan).

Mary Ann Newbill
Mary Ann Newbill is Director of Guidance at Powers Catholic High School (MI) and co-founder of myFootpath. Mary Ann is responsible for developing the initial product concepts, having had over 20 years of experience in college counseling. She has served as President and other leadership roles for MACAC and she has served on national committees for NACAC. Additionally she has served as a representative for the Midwest Regional Council of the College Board. Mary Ann is the recipient of the prestigious MACAC Gramenz Award for achievement and professional dedication.

Patrick O’Connor
Patrick O’Connor has held numerous leadership roles in NACAC and MACAC including serving as President for both associations. He was awarded the Gramenz Award, MACAC’s most prestigious honor. Patrick has served as a college counselor within high schools, in a private advisory role and as a college admissions counselor, bringing myFootpath both a high school and college view. Patrick is a Professor at Oakland Community College in Royal Oak, Michigan and the head of College Counseling at the Roper School in Michigan.

Partner & Advertiser Information
myFootpath, LLC works with companies trying to reach the 15-45 year old demographic. Typically our users are seeking education, a career change, or some other life experience (live/study abroad, service, etc). We always seek strong partners and quality advertisers. We offer a variety of content sharing arrangements, lead generation opportunities, and advertising options. For more information, contact J.T. Allen at jtallen@myfootpath.com.

Contact Us
Please direct general inquiries and questions to info@myFootpath.com.

Office: 820 W. Jackson, Suite 750, Chicago, IL 60607

Mailing Address: myFootpath, LLC, P.O. Box 804014 Chicago, IL 60680

Telephone: (312) 563-1616; Fax: (312) 327-7130

Email: info@myFootpath.com